It is understandable that most of us (mankind in general, not just BES students) are biophillic.
We are born to love the nature, our environment, mother earth, the animals. It in innate.
However recently, there has been a trend of visual consumption of nature. That is, advertisements highlights beautiful natural areas,
such as the video here:
Basically, it is evident that major corporations are putting in the effort to look brand their products as green, tapping into the market of 'environmentally-friendly' people.
For instance, The Body Shop, known to not conduct animal testing and has been branded in a very 'natural' way, is actually under Loreal.
It seems like these companies are simply trying to tap into a new market of consumers, and branding themselves as noble, caring and selfless companies.
As to whether it is a good or a bad thing, we can never be too sure.
Since some companies are branding themselves to be pro-environment, such as contributing to conservation of certain species, yet are not 'green' in their production efforts. Such as Newmont that claims to be one of the world's leading gold producers and in industry leader in safety and sustainability, actually contributes to the conservation of sea turtles in the local community. They blow up the pro-environment part, yet leave the pollution caused by their production method unspoken.
Well things like CSR may seem like a great way to deal with environmental issues - playing on ethics, values and morals to encourage firms to become more environmentally friendly, but at the same time it could be used as a tool of diversion to keep the other environmentally unfriendly production methods under wraps.